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Post by account_disabled on Feb 19, 2024 23:16:40 GMT -5
Scalable Growth marketing has its primary objective right in the name: growth. The popularity of growth marketing has come from its ability to produce sustainable results that allow for scalability. The results gleaned from applying a scientific approach to marketing provide an avenue to scale. This granular data can highlight knowledge gaps and identify areas to replicate, which are beneficial for scaling. Companies can then leverage these results to expand in people, capital, technology and processes. Trackable: of growth marketing because they allow businesses to make informed decisions and propel their growth up and to the right. After all, this is one of the core differences between growth and traditional Uruguay Mobile Number List marketing. The testing of a landing page, for example, provides actionable information that can be replicated at scale. Brands misuse billions of dollars a year by not performing tests that can be explicitly tracked and done so in real time. Growth Marketing Skills With the rise of growth marketing, there’s an increased demand for a new type of marketer: the growth marketer. This role is also called a performance marketer, growth hacker or growth scientist. This relatively new role has changed the requirements and skills needed by CEOs and chief marketing officers (CMOs), and I find that most brands investing in growth marketing look for what’s referred to as a “T-shaped” marketer.
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